We live our lives word by word – to build our relationships, to convey our points of view, to comfort our loved ones, and to impact society. In essence, I believe the need for words is something beyond the intellectual. It is a physical, emotional and sensual engagement fed and flavored by the intellect that ‘move’ just as much as they ‘mean’.
Before the ink pen, printing press, typewriter and the Internet came along, the spoken word was king. It ruled the communication channel. And it did for centuries. Not anymore. The written word has taken over and it is more important than ever. Whether for online content, writing a book, developing a presentation, or engaging your target market it requires someone who has a passion and flair for writing.
Being effective in business depends heavily on our ability to develop relationships. We do business with people we like and have a good relationship with. When products and services are comparable, we’ll choose to do business with people we feel good about. It’s human nature.
The problem is that most business owners have a powerful message to share but don’t know how to tell it in a way that creates traction and drives additional ROI driven products.
Hire a Professional Copywriter
It takes a solid team to provide the written communications you need which is initially founded from developing content strategy (yes a plan!). Content strategy also determines the best way to leverage everything that’s being created. If you write one book it can convert into snippets for Blogs, eBooks, Website content, speaking engagements, white papers and the like.
Professional copywriters know how to extract all of the details about you, your business, industry, target market, products and services, and then with pure expertise be able to convert all of that information into well written copy that delivers a much bigger return on investment vs. you attempting to do all of this on your own. From first impression to the last impression your audience receives, it is critical to do this right!